Campaign objective: To commemorate World AIDS Day on 1 December, the Cape Argus Newspaper wanted to tackle the issue of AIDS in a groundbreaking way. 

 

Creative Concept: Using the page numbers at the top of the newspapers pages, we educated the public on statistics relating to the AIDS pandemic in South Africa. The communication was the first thing readers saw when turning the page, and almost impossible to miss. The statistics were gathered from UNICEF and the South African Department of Health.​​

 

Cannes: Silver - Best Use of Newspapers | Bronze - Publications & Media​

One Show: Bronze Pencil - Public Service/Political Print / Newspaper or Magazine  

The Loerie Awards: Gold - Print Advertising - Newspaper 

Design Indaba South Awards: 3rd Place

Eagle Print Awards: Gold: Best tactical use of media​​​