South Africa is full of serious stuff. From rolling blackouts called 'loadshedding', to escalating fuel costs, dwindling water supplies, bumbling corporate bureaucracies and unsolicited window cleaning.

 

We wanted to showcase all of South Africa's seriousness and counter it with a glass of 'not so serious' from leading liquor retailer, TOPS at SPAR. Because if there’s one thing we know, it’s that South Africans love nothing more than getting together with friends, having a drink and a laugh at their wonderful country — in a most-responsible way, of course.

 

Creative Circle (South Africa)

3rd place: Film category