Objective:​ Create a concept and visual identity for Novo Nordisk's Commercial Strategy Session - a flagship annual corporate event at which they unveil the business plan for the coming year to VP-level management and above. 

 

Solution: We created a live TV production split into three themed sessions. Each session would be broadcast live on two separate occasions to accommodate global markets in different time zones. We came up with a storyline to bind the sessions into a single coherent event. And we made sure the production was as engaging as possible with short films, animations, playful transition elements and infographics interspersed with panel discussions, dial-in interviews, presentations and live Q&As with the audience. Modelled on an evening magazine TV programme, the whole live production was realised by a team of professional TV technicians led by an experienced TV producer.

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Results:​ Based on participant feedback, the combination of visuals, short films, animations and storytelling was successful in delivering on the event’s ambitions in a highly engaging way.