TOPS at SPAR
Good Advice
Campaign
Campaign objective: At TOPS at SPAR we found that our customers were 'sleep shopping,' which means they were buying the same old drinks and not engaging in the shopping experience. As a quirky brand that loves alcohol, we took on the job of waking up our customers.
Creative Concept: Our 'Good Advice' campaign gave customers information on alcohol in an unpretentious and down to earth manner.
The campaign launched on TV, radio, online, outdoor and in-store.
Results: Customers definitely woke up to the campaign and started putting more unusual and daring drinks into their shopping baskets. Through good advice, we made shopping for alcohol almost as exciting as drinking it.
Campaign Films
Brand ads featured on TV as well as on Tops at Spar's social media platforms.
Point of Sale – A Splash of Fun and a Dash of Knowledge
To inspire shoppers to try something new, we brought alcohol education to the aisles—serving up interesting facts and pairing tips in a fun, down-to-earth way that made exploring the category as easy as popping a cork.
Retailer Guidance
Our immersive virtual walk-through gave retailers a front-row seat to best-in-class merchandising. It’s a visual guide that shows exactly how to bring their new in-store collateral to life—beautifully, strategically, and right where it counts.
Disrupting Product & Price Leaflets
We gave the dusty old product-and-price leaflet a serious glow-up. The new Tops at Spar leaflets are brimming with bold flavours, fascinating facts, and sip-worthy stories. designed to spark curiosity, educate effortlessly, and tempt taste buds—all while nudging readers to explore something fresh, exciting, and a little unexpected in their next drink.
Audio Ads
Product and price audio ads featured on radio and music streaming platforms.