Background: Elevit®, a pre-conception and pregnancy multivitamin, set out to leverage its strong scientific foundation to build greater consumer preference and long-term market advantage. The goal was to make its clinical credibility more relatable and relevant to everyday consumers.

​

Insight: While Elevit® is backed by science, the technical nature of its benefits can feel abstract or overwhelming to consumers. To earn trust and stand out, the brand needed a way to translate its scientific expertise into visuals that felt clear, credible, and easy to grasp.

​

Creative Execution: We created a suite of visually engaging, easy-to-understand assets that brought Elevit’s science to life. Inspired by molecular structures and mechanisms of action, the visuals simplified complex information while reinforcing the brand’s credibility -  making Elevit® feel both trustworthy and approachable to expecting and aspiring parents alike.