Background: Elevit, a pre-conception and pregnancy multivitamin, aimed to harness its scientific expertise to build consumer preference and secure a sustainable competitive advantage in the market.

​

Creative Execution: To translate Elevit’s scientific narrative into consumer-friendly visuals, a series of easy-to-understand assets were created. These featured vitamin visualisations inspired by molecular structures and simplified Mode of Action illustrations, effectively showcasing the brand’s scientific credibility and benefits in a clear and accessible way.