ALK
Outgrow HDM Allergy Campaign
Challenge: House Dust Mite (HDM) allergies can lead to serious health challenges like asthma and reduced quality of life in children. Acarizax®, a breakthrough Allergy Immunotherapy from ALK, treats the root cause of HDM allergy, offering long-term relief. Despite its strong clinical data, adoption faces barriers like low PCP awareness and concerns about treatment duration, making education and urgency key campaign priorities.
Strategy: Educate healthcare providers and caregivers on the importance of addressing HDM allergy early and effectively. Position Acarizax as the gold standard treatment that empowers children to reclaim their health and enjoy their formative years to the fullest.
Creative concept: HDM allergy is a race against time - a ticking clock that jeopardises children’s futures. Acarizax® offers a pathway to rewrite this story.
Campaign Moodboard
A playful yet clinical visual direction designed for HCPs. The moodboard balances bold colors, expressive photography, and simplified medical icons to communicate serious allergy outcomes with optimism and clarity.
Key Visuals
Targeted at healthcare professionals, this campaign visualises the clinical benefits of Acarizax® SLIT with a touch of humour. Each execution features a child against a tongue-in-cheek growth chart, illustrating the shift from allergy symptoms to typical childhood traits, reinforcing that with Acarizax®, kids can outgrow their allergy - and grow into themselves.
eDetailer Design
A clear, engaging eDetailer for HCPs that brings data-driven storytelling to life. This interactive tool uses bold visuals, child-focused imagery, and clean infographics to highlight the burden of HDM allergy and the efficacy of Acarizax® in reducing long-term risks.
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Leave-behind booklet
A concise, printed takeaway for HCPs - this booklet distills key messages from the Acarizax® eDetailer into an easy-reference format, reinforcing the core clinical data and benefits after a rep visit.
Gamified Adherance: Your immune system as a digital pet
We strengthen treatment adherence among children through gamification and habit building, with a digital 'allergy monster' pet at the core of a mobile app: when a child takes their daily dose, they get to give a dose to their pet, thereby keeping it happy and healthy.
